Women Over 40 Rock!

Recently I was privileged to be asked to speak at “Business Boot Camp for Women” hosted and organized by Boomer Diva Nation President Beverly Mahone.  The catalyst for the event was a wonderful new book of the same title, “Business Boot Camp for Women” by Dr. Stan Fine.

In my experience it is unusual to see a man speaking to a group of women without any kind of attitude, condescension, arrogance or intimidation. Can you believe it? Stan really knows how to speak to women with respect, understanding and sincerity about the unique issues they may face. He has made a career OF advocating for women in business and helping them to succeed. Not only does he have very specific and valuable information for women business owners in all phases of their businesses, but also it is concise, specific to women, and easy to grasp.

His new book, “Business Boot Camp for Women”, features innovative tips to help women launch and successfully run their own business.  It provides real world examples and tips gleaned from Fine’s 40 plus years as a corporate executive, marketing director, sales director, speaker and professor. Dr. Fine has worked with dozens of female entrepreneurs and has created a reference book designed to educate women business owners on the nuances of sales, marketing and management. His book,” Business Boot Camp For Women ” is a “go to” reference book.

“After teaching women in my classes and consulting with women business owners for the last several years it became apparent to me that a book like this would help women to start or to grow a business. I hope this book becomes a constant reference companion in your search for answers and success,” says Dr. Stan Fine.

The book includes nine chapters on such topics as How to Sell Like a Pro and Win, How to be a Good Manager, How to Write a Business Plan, How to Promote Your Business with Little or No Money, Internet Marketing, and How to Master PR. The selling chapter alone is worth the book retail price of $20. It includes 66 pages on Ways to Find Prospects, Cold Letter Marketing, Voice Mail Tips, Acquiring Referrals, Setting Profitable Appointments with Decision Makers, Making Effective Sales Presentations, The Sales Call, Proposals, and Closing The Sale.

I HIGHLY recommend this book as an invaluable reference book and guide for women in business. At the core I am an artist with business sense, not, in essence, a businesswoman. This wonderful book has become invaluable to me and the other gals at In the Trenches Productions in furthering our knowledge of how to market our business, what we need to focus on and steps we can and need to take to make an even greater success OF our company and our website.  It is simple, well thought out, well set up, easy to follow and extremely specific with great, indeed invaluable tips.

If you are a woman thinking of starting a business or have a business you want to take to a new level this is a great book for you. You can find out more about Dr. Stan Fine and his new book “Business Book Camp for Women” as well as order it at Dr. Stan’s Website.

AND JUST IN TIME FOR HOLIDAY GIFT-GIVING, TOO!

Debbie Zipp, blogger for In The Trenches Productions.COM, The First Entertainement Network on the Web for Women Over 40